American Greetings Executive Takes Helm as GCA Continues to Grow Membership, Programs

WASHINGTON, DC – November 15, 2017 – The Greeting Card Association (GCA) elected Christy Kaprosy, president, American Greetings’ Papyrus-Recycled Greetings Company and American Greetings’ Group Vice President of Marketing, Innovation and Business Development its new president.  She will serve a two-year term and succeeds Carlos LLansó, CEO of Legacy Publishing Group.

“I’m thrilled to lead the GCA as a new generation of greeting card senders defines exciting new ways to use our industry’s diverse spectrum of products,” said Kaprosy.  The GCA’s broad membership continues to design products that appeal to and complement the sending customs of today’s engaged shoppers, and I look forward to working with our members to advance the GCA’s initiatives so the industry can continue to thrive,” she said.

Since joining American Greetings, Kaprosy has worked in a variety of areas including product management, marketing and sales.  She has also served in a series of executive leadership roles such as managing the company’s major retailer accounts, business intelligence and marketing.  Kaprosy earned a B.S. in Business Administration from Miami University (Ohio) and an M.B.A. from Cleveland State University.

In addition to naming Kaprosy, the GCA announced the following Executive Committee appointments: Nicky Burton (Calypso Cards) named Committee member; Jason Evans (Birchcraft Studios) named Treasurer and George White (Up With Paper), named Vice President.

The Greeting Card Association ( is the U.S. trade association representing/serving the $6B greeting card and social expression industry.  Celebrating its 76th year, the GCA represents nearly 200 American and international publishers as well as suppliers that provide production and distribution services.  GCA promotes the tradition of sending greeting cards; helps members build business as the industry’s authoritative voice and celebrates creativity through its annual LOUIE Awards, which recognize the best in art, editorial and design of greeting cards, invitations and announcements.

#   #   #