2020 Virtual LOUIE Awards Celebration

The annual LOUIE Awards program has been honoring the best cards in the industry for 30 years.

The Greeting Card Association (GCA) announced the winners of its 2020 “LOUIE Awards,” the International Greeting Card Awards Competition, at the 31st annual celebration on Thursday, July 30th. For the first time in 30 years, the event was held virtually – though friends and colleagues were able to gather and celebrate, thus bringing the spirit of the community together.

The evening’s highest honors went to: Great Arrow Graphics (Card of the Year, $5 and Below) and Hallmark Cards (Card of the Year, Above $5). It was also announced that DaySpring was honored with the 2020 Judge’s Award for Excellence. And finally, Patent Press Greeting Cards was named the 2020 “Rising Star.” A complete list of the 2020 LOUIE Award winners is available now here. The winning cards will be on display in January at the Atlanta Market, as part of the IMC’s partnership with the GCA to support the LOUIE Awards.

Mary Beth Sibert, with American Greetings, the 2020 LOUIE Awards Chair said that the event was well-received by our viewers. “We knew it was important to get our industry together for an evening of celebration and recognition,” she said. “Each year, the submissions, finalists, and LOUIE winners are a reminder of how our industry continues to innovate and help people connect.”


We thank all our sponsors for their generous support!

Platinum Sponsors – American Greetings, Atlanta Market, Hallmark, and UPC Displays

Silver Sponsor – Designer Greetings

LOUIE Supporters – Papyrus and Up With Paper

Media Sponsors – Gifts & Decorative Accessories, The Paper Nerd, and Stationery Trends


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