Member Spotlight – Fine Moments
An interview with Jason Carberry
What inspired you to get involved in cards?
I got very tired of working for clients doing design work, identity, branding, etc. I wanted to sell a product that I got to design and no one had a say in it. The cards came naturally.
Tell us a little about your company and products.
My company has gone through many different iterations over the years. When I first started off, I wore all the hats, from stationery designer to web master… I did it all. A few years in I was approached by Tiny Prints to bring my collections onto their family of sites. During this partnership, my company grew rapidly and so I brought on many talented artists and designers from all over the world to help bring my designs to life. As in life, things change and in 2011 Shutterfly acquired Tiny Prints, where I continued a wonderful partnership until June of 2019. In late 2019 I was back on my own, partnership-free, so that I could get back to doing what I loved most, making modern and unique designs and dealing directly with customers.
What’s your role at Fine Moments?
I take care of everything, from design and advertising to web development.
Is there anything else you’d like to share?
I’m curious to see where stationery goes in the next few years. I feel like retail and online have always been us vs. them. I’d love to see the two somehow meet in the middle. So far, I haven’t see a good example of this, and in my opinion it is a detriment to the industry as whole.
Why did you become a GCA member?
Since I’m no longer part of any large conglomerates, I joined GCA to help connect with others like me, knowing I have a lot to re-learn after going back on my own.