Pitch Programs at Noted

January 31 – February 2, 2027
in partnership with NY NOW
Javits Center, New York City

Pitch Programs get you face-to-face with buyers – so you can WOW them!

Our Pitch Programs give exhibitors the opportunity to each pitch their line in a brief session with a panel of invited retailers. (Shark Tank style!) The past nine editions in Brooklyn, San Francisco, Las Vegas, NYC, and even virtually, generated significant business growth for makers and retailers alike, so, at the request of makers and retailers alike, we are once again offering Pitch Programs at Noted.

The 2027 Noted Pitch Programs will take place LIVE on the show floor Sunday, January 31st and Monday, February 1st before the show floor opens. A group of retailers will be walked to your exhibit space for you to give your pitch in-person. As an event by the community, for the community, the Pitch Programs are unique to Noted and are one of the most beneficial opportunities for exhibitors.

2027 Pitch Programs:

  • General Pitch Programs – This is it – your opportunity to pitch your vision, your brand, and your cards. Your story is what makes your cards stand out, so prep that elevator speech and get ready to tell your story and make a splash. Receivers of this pitch program will be from a variety of sizes and geographics – key accounts, individual retailers, and reps. The cost to participate is $250. Apply Here
  • Find New Makers – Retailers are always looking for a fresh selection of cards from up-and-coming new Makers. If you’ve been in business for three years or less, this program is for you. This pitch program will be scholarship-based, so the recipients of the scholarship will have the $250 fee waived. Apply Here
  • Discover Makers of Color – GCA recognizes the systematic boundaries that have limited the voices, impressions, and reach of Makers of Color.  As a community, we must continue to learn, adapt, and highlight these Makers to push industry inclusion, belonging, and representation. This pitch program will be scholarship-based, so the recipients of the scholarship will have the $250 fee waived. Apply Here

2027 Pitch Program Timeline:

  • October 30: Applications open (scholarships AND others)
  • November 30: Applications close (scholarships AND others)
  • Week of December 16: All pitchers contacted and announced
  • Week of January 4: Virtual training/Q&A sessions
  • January 31 and February 1: Live pitches

Questions about our Pitch Programs? Email us!