Thanks for an Excellent Five Years
Hello everyone, As I write this, it is only a few days from my fifth anniversary as Executive Director of the Greeting Card Association. And what a crazy and wonderful […]
GCA is Listening – It’s Time to Focus on Diversity
We have been listening, reflecting and learning and… our industry is not racially diverse. Now it is time for some action. The Noted Community and the GCA are ready to […]
GCA Addresses COVID-19 Developments
GCA leadership and our Noted team have discussed how the recent COVID-19 issue might affect our plans for spring events. We intend to proceed with all events, including the LOUIE […]
Greeting Cards Represent Staying Power, Adapting to a New and Changing Society
As a recent story in the New York Times reminds us, greeting cards continue to be an inspiration to new generations. Happy Holidays, everyone! Read the full story.
Delay in Expected Application of 10% Tariff Fuels Optimism
Plans for implementation of the 10% tariffs on a range of products imported from China will not include greeting cards, at least initially. The US Trade Commission announced that the […]
GCA Village 2019 Exhibitors Announced
We are proud to welcome the following companies to the “GCA Village” for NSS 2019. Watch this space for updates, as all companies are confirmed in the coming weeks. Asher […]
GCA Village for 2019 – Your Questions Answered!
Millennials See the Value and Appeal of Greeting Cards
With changing demographics come new challenges. But based on new data, millennials are noticing the incredible variety of cards in the marketplace and showing their support for cards at retail. […]
What Happens when there are No Limits to Creativity?
When Hallmark’s Nicole Hite was given the key to the LOUIE Awards in the fall of 2016, it was unclear how creatives would react when they discovered that they had […]
2018 LOUIE Awards Preview
And the LOUIE Awards and Gala Go to…. Card Talk spoke with LOUIE Awards Chair Molly DelMestro, VP, Creative, Viabella and Chair of the 29th Annual LOUIE Awards, about this […]