Thanks for an Excellent Five Years
Hello everyone, As I write this, it is only a few days from my fifth anniversary as Executive Director of the Greeting Card Association. And what a crazy and wonderful five years it has been since I began working with the GCA in August of 2015. In order to serve the membership, the GCA’s annual […]
GCA is Listening – It’s Time to Focus on Diversity
We have been listening, reflecting and learning and… our industry is not racially diverse. Now it is time for some action. The Noted Community and the GCA are ready to take the first step in making a change. On July 16th at 2PM EST, we will hold a Noted Pitch Program for Black-Owned Companies/Black Makers. […]
GCA Addresses COVID-19 Developments
GCA leadership and our Noted team have discussed how the recent COVID-19 issue might affect our plans for spring events. We intend to proceed with all events, including the LOUIE Awards Celebration and Noted: The Greeting Card Expo in San Francisco. That being said, we are monitoring the developments on a daily basis. San Francisco […]
Greeting Cards Represent Staying Power, Adapting to a New and Changing Society
As a recent story in the New York Times reminds us, greeting cards continue to be an inspiration to new generations. Happy Holidays, everyone! Read the full story.
Delay in Expected Application of 10% Tariff Fuels Optimism
Plans for implementation of the 10% tariffs on a range of products imported from China will not include greeting cards, at least initially. The US Trade Commission announced that the tariff on our category and some others should be delayed until December 15th. Though not out of the woods entirely, the three-and-a-half-month delay will ensure […]
GCA Village 2019 Exhibitors Announced
We are proud to welcome the following companies to the “GCA Village” for NSS 2019. Watch this space for updates, as all companies are confirmed in the coming weeks. Asher & Arden Just Bee & Me Lili Graffiti Karen Eide Studios Viva Greetings LLC St. Thomas Greeting Cards, Inc. Universal Presentation Concepts Learn more about […]
GCA Village for 2019 – Your Questions Answered!
Millennials See the Value and Appeal of Greeting Cards
With changing demographics come new challenges. But based on new data, millennials are noticing the incredible variety of cards in the marketplace and showing their support for cards at retail. Read the full story in Gifts and Decorative Accessories.
What Happens when there are No Limits to Creativity?
When Hallmark’s Nicole Hite was given the key to the LOUIE Awards in the fall of 2016, it was unclear how creatives would react when they discovered that they had room to let their minds wander. It’s a blessing, and a challenge at the same time! This Hallmark blog post shares the story of the […]