GCA’s Card Talk
Issue 42 April, 2018
You won’t want to miss out on this addition of Card Talk! Check it out to see exciting updates on the LOUIE Awards Bash, “Thinking of You Week”, our new members, and Postal Affairs Updates.
Card Talk is a GCA member newsletter, published six times per year, providing members with information on the latest trends and issues that might impact the industry and their businesses, and also offers meaningful opportunities for information exchange and business development. Content for Card Talk comes from GCA leaders, volunteers, members and staff. Questions regarding the latest issue may be directed to our Communications Manager, Naomi Gitlin.
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From the President
Spring has finally arrived, and with the onset of this season comes a major holiday for our industry, Mother’s Day. As we start to think about the new ways we can help consumers express gratitude toward the important women in their lives, I also think it is important to consider how we can help consumers celebrate and recognize a mother’s strength. In an interview between Oprah Winfrey and Shonda Rhimes, Rhimes pointed out that greeting cards far too often thank moms for all of the sacrifices that they make for their children, but rarely give thanks for the way moms empower their children.
In March we came closer than at any point in the last 10 years to enacting postal reform during negotiations over the massive Omnibus spending bill. In fact, we had three of the “Power 4” ready to support including Senator Tom Carper’s (D-DE) compromise reform bill in the package.
GCA Associates Committee
GCA Associate members are preparing for the 2018 Supply Side trade show in conjunction with the National Stationery Show in New York next month.
Communications and PR Committee
The Communications and PR Committee has created a task force to bring “Thinking of You Week” to the USA in 2018.
LOUIE Bash- May 20th
Join the GCA and bring your friends for this annual celebration of industry excellence. We’re taking this event for a SPiN this year: we’ll have casual, street-style food, an open bar, awards and honors, live entertainment, ping pong AND lower ticket prices. Buy your tickets today for $125
Signature Mixer and “Meet the Experts” at NSS- May 21
Back by popular demand! Grab some knowledge from one of our GCA experts and enjoy a drink on us at our Signature Mixer and “Meet the Experts” program at the National Stationery Show (6-7p at the LOUIE display).
GCA’s 77th Annual Convention in Cleveland- September 26-29
Opportunity Rocks! at the GCA’s 77th Annual Convention in Cleveland. Learn about trends, insights from the GCA industry survey, participate in roundtable discussions and have some fun along the way.
Thinking of You Week- September 24-30
New at the National Stationery Show this year: “Appreciation Station” – where attendees can write a thank you or thinking of you card to a friend, co-worker, family member, address it – and the National Stationery Show will mail it! To make this a success, we are asking eight GCA members to donate 30 thank you or thinking of you cards. They can be the same card or multiple cards – we just need to know you’re providing them! Please email firstname.lastname@example.org by Friday, May 4.