GCA’s Card Talk
Issue 41 February, 2018
GCA is hitting the ground running in 2018 with a new-look for the LOUIE Awards, Postal Affairs Updates, and more.
Card Talk is a GCA member newsletter, published six times per year, providing members with information on the latest trends and issues that might impact the industry and their businesses, and also offers meaningful opportunities for information exchange and business development. Content for Card Talk comes from GCA leaders, volunteers, members and staff. Questions regarding the latest issue may be directed to our Communications Manager, Naomi Gitlin.
Submit an article for Card Talk!
From the President
Did you know that 19% of U.S. consumers surveyed by the National Retail Federation planned to buy a card for friends this Valentine’s Day? Increasingly, consumers are extending their Valentine’s Day celebrations to not only include their romantic relationships, but also their family and friends. A key driver of this trend is the growing popularity of Galentine’s Day, often celebrated on February 13. I find it interesting how consumers continue to evolve holiday celebrations, and this one in particular presents a new opportunity for our industry.
We Want Your Ideas
We want to invite all GCA members to submit story ideas, articles and/or questions. Here are some ideas: How do I make the most out of a trade show? What are some tips for working with sales reps? Want to author a story yourself? Click on the link below for more information. Content for our next issue is due by March 25th.
Love Some Good News: Postal Reform Action Moves to the Senate
GCA Associates Committee
GCA Associates were excited to participate once again with table top displays during the GCA reception at the Atlanta Gift Show.
Communications and PR Committee
Thank you to everyone who participated in the GCA’s Annual Industry Survey — and for sharing the link (see link bottom of page 3) to your networks. If you have yet to respond, please take 15 minutes (or fewer) to take the survey.
Become a GCA Villager
The GCA can help you display your products at the National Stationary Show with low hassle, low cost, and high visibility. As a result of last year’s great turnout, we are again inviting you (especially smaller companies) to partner with us in 2018 as our GCA Village booth comes back for its second year.
LOUIE Gala “Spins” into a Blow-Out Bash
The LOUIEs are hitting the streets in a re-imagined, all-new, funky evening of fun – all with a lower price tag!