GREETING CARD ASSOCIATION RECOGNIZES “BEST OF THE BEST”
Announces LOUIE Award Winners and Consumer’s Choice Contest at re-Imagined Gala
NEW YORK — May 21, 2018– The Greeting Card Association (GCA) announced the winners of its 2018 “LOUIE Awards,” the International Greeting Card Awards Competition, at a re-imagined LOUIE’s “bash” last night at the opening of the National Stationery Show® (NSS).
The evening’s highest honors went to: Great Arrow Graphics (Card of the Year, $4 and below category) and UWP Luxe (Card of the Year, $4 and above category), which also won the Judge’s Award for Excellence, an award created in 2016. Montreal, Canada-based 417 Press was named a “Rising Star” after being a 2016 Rising Star finalist.
“There’s nothing like the genuine and lasting connection from receiving (and sending) a greeting card,” said GCA President Christy Kaprosy, EVP and Chief Commercial Officer, American Greetings. “Greeting cards continue to evolve and respond to the rich diversity of today’s consumers and this year’s LOUIE Award winners illustrate that evolution,” she said.
History, Criteria and Lifetime Achievement Award
Launched in 1988, the “LOUIEs” honor Louis Prang, the German-born Boston lithographer and publisher known as the “Father of the American Christmas Card.” Nearly 200 companies submitted hundreds of entries in 56 categories in this year’s competition. Seventy-four companies had at least one card advance to the finalist round. The LOUIE Awards are open to all publishers in the U.S. and throughout the world. While GCA members receive a reduced entry fee, any publisher who marketed and sold cards in the U.S. in 2017 is eligible.
A panel of 19 industry experts comprised of retailers, publishers and designers judged entries against five criteria: originality, impact, design excellence, “sendability,” and value; all identifying information about the entrant was withdrawn from the entries. A Blue Ribbon Panel of five judges selected the “Cards of the Year” and “Judge’s Award for Excellence” from among all categories.
“Our thanks to an outstanding panel of judges who gave two days of their time to review, comment and select the LOUIE finalists and winners,” said GCA Executive Director Peter Doherty, CAE. The LOUIE judges are: Leta Areski, Viabella; Alison Bauer, Hallmark Cards, Inc.; Sue Charlier, J.S. McCarthy Printers; Robin Eppard, Carlson Craft; Alan Friedman, Great Arrow Graphics; Fern Gimbelman, Designer Greetings; Chris Harrold, Mohawk Paper; Aaron Hazard, National Stationery Show; Susan January, Leanin’ Tree; Kathy Krassner, Present Publishing LLC; Olga Krigman, Offensive + Delightful; Tuc Krueger, Leader Paper; Cathy LLanso, Legacy Publishing; Erin McCloud, American Greetings; Nicole Mercer, UEI Group; Cyndee Otto, Otto Printing; Beth Salvini, Greenwich Letterpress; John Segal, Crane’s and Danielle Tobin, Neenah Paper.
“In addition to the judges, both the LOUIE Chair and our fantastic roster of sponsors are the unsung heroes of the LOUIE Awards,” said Kaprosy. She noted the “out of the box” thinking of Viabella’s VP/Creative and LOUIE Chair Molly delMastro and her team for re-thinking the LOUIE Awards gala and “pushing the envelope” to create an unforgettable evening of fun – with record attendance!
“Whether it’s a financial contribution or an in-kind donation, each and every sponsor plays an important role in supporting the LOUIEs,” said Kaprosy. “On behalf of the GCA Executive Committee and Board, our thanks to: American Greetings, Designer Greetings, Hallmark Cards, National Stationery Show, Universal Presentation Concepts, Viabella, Avanti Press, Bobst, Inc., Birchcraft by DFS, Kathy Davis Studios, The Occasions Group, Up With Paper/UWP Luxe and our media sponsor, Stationery Trends.
Ten GCA member companies supplied materials and production for the call for entries, “Bash” invitations, décor, program book as well as thank you and congratulatory cards and envelopes. Those companies are: Exclusive Bordering, Infinity Foils, J.S. McCarthy, Jodi Pedri, Leader Paper Products, Neenah Paper, The Occasions Group, Universal Engraving, Universal Presentation Concepts and Viabella.
Universal Presentation Concepts designed the display showcasing winners and finalists along with the “GCA Village” which provides 12 GCA member companies the opportunity to exhibit under the GCA brand and benefit from pre-show promotional opportunities and on-site support. The LOUIE winners and finalists are on display and open to the public through May 23 at the Jacob Javits Center. Consumers can find out how to vote for their favorite cards by visiting our Facebook page through June 8; one lucky voter will receive a selection of the winning cards.
The Greeting Card Association is the U.S. trade association serving the greeting card and social expression industry. Founded in 1941, the GCA represents nearly 200 American and international publishers from businesses ranging from start-ups to established companies of all sizes, scopes and industry tenure — as well as suppliers that provide production services and wholesale product distribution. All LOUIE winners are posted at www.greetingcard.org. For information on GCA membership, contact firstname.lastname@example.org. Listed below are the 2018 LOUIE Award Winners.
|Announcements and Photo Cards > $4.00 and Below||Mixbook|
|Announcements and Photo Cards > Above $4.00||Mixbook|
|Baby > $4.00 and Below||Inklings Paperie|
|Baby > Above $4.00||Good Paper|
|Birthday > General > $4.00 and Below||Gift Card Impressions, LLC|
|Birthday > General > Above $4.00||UWP Luxe|
|Birthday > Humorous > $4.00 and Below||Mina Lee Studio|
|Birthday > Humorous > Above $4.00||Friendly Fire Paper|
|Birthday > Small Company > $4.00 and Below||Mina Lee Studio|
|Birthday > Small Company > Above $4.00||Pearl & Marmalade, LLC|
|Blank Card > All Submissions (not divided by price)||Quliing Card|
|Children’s Card > $4.00 and Below||Designer Greetings|
|Children’s Card > Above $4.00||Up With Paper|
|Christmas/Seasonal > Boxed Set > $2.00 and Below||Waste Not Paper|
|Christmas/Seasonal > Boxed Set > Above $2.00||The Museum of Modern Art (MoMA)|
|Christmas/Seasonal > General > $4.00 and Below||Great Arrow Graphics|
|Christmas/Seasonal > General > Above $4.00||KB Paperie|
|Christmas/Seasonal > Humorous > $4.00 and Below||Ohh Deer LTD|
|Christmas/Seasonal > Humorous > Above $4.00||Iron Leaf Press|
|Congratulations/Special Occasion > $4.00 and Below||DaySpring|
|Congratulations/Special Occasion > Above $4.00||UWP Luxe|
|Everyday Boxed Set > All Submissions (not divided by price)||UWP Luxe|
|Father’s Day > $4.00 and Below||Design Design Inc.|
|Father’s Day > Above $4.00||Elum Designs, Inc.|
|Friendship/Encouragement > General > $4.00 and Below||Compendium|
|Friendship/Encouragement > General > Above $4.00||Elum Designs, Inc.|
|Friendship/Encouragement > Humorous > $4.00 and Below||Viabella|
|Friendship/Encouragement > Humorous > Above $4.00||Easy, Tiger|
|General Invitations > All Submissions (not divided by price)||LovelyKnot – custom wedding invitations|
|Get Well / Feel Better > $4.00 and Below||Compendium|
|Get Well / Feel Better > Above $4.00||Wild Ink Press|
|Halloween > $4.00 and Below||Designer Greetings|
|Halloween > Above $4.00||E. Frances Paper|
|Letterpress||Backyard Letterpress and Paper Company|
|LGBTQ > All Submissions (not divided by price)||UWP Luxe|
|Most Humorous||Ohh Deer LTD|
|Mother’s Day > $4.00 and Below||Elum Designs, Inc.|
|Mother’s Day > Above $4.00||KB Paperie|
|Non-Religious Celebrations > $4.00 and Below||Calypso Cards|
|Non-Religious Celebrations > Above $4.00||Calypso Cards|
|Print and Production Excellence||UWP Luxe|
|Religious Celebrations > $4.00 and Below||Great Arrow Graphics|
|Religious Celebrations > Above $4.00||Up With Paper|
|Rising Star||417 Press|
|Romantic Occasions > $4.00 and Below||Calypso Cards|
|Romantic Occasions > Above $4.00||KB Paperie|
|Superbly Stated||Good Juju Ink|
|Sympathy > $4.00 and Below||Calypso Cards|
|Sympathy > Above $4.00||Ginger P. Designs|
|Thank You > $4.00 and Below||Avanti Press|
|Thank You > Above $4.00||Inklings Paperie|
|Valentine’s Day > $4.00 and Below||Gift Card Impressions, LLC|
|Valentine’s Day > Above $4.00||Elum Designs, Inc.|
|Wedding Invitation Suite > Deluxe > Classic Printed||Artisan 2, Inc|
|Wedding Invitation Suite > Deluxe > Modern Printed||B12 Creations|
|Wedding Invitation Suite > Standard > All Submissions||Bella Figura|
|Card of the Year > $4 and Below||Great Arrow Graphics|
|Card of the Year > Above $4||UWP Luxe|
|Judge’s Award for Excellence||UWP Luxe|
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