Card Talk Blog
Bookmark this page to stay up to date on the latest blog posts from the Greeting Card Association. GCA members and volunteers are always welcome to submit posts for consideration. If interested, contact the GCA.
Authors Wanted
The GCA encourages guest authors to submit story ideas for Card Talk, or the Card Talk Blog. For more information, contact Maggie Schultz.
Greetings & Salutations
GCA Vice-President and Noted Co-Chair George White recently spoke with Winsight Grocery Business about a successful Valentine’s Day promotion between his company, Up With Paper, and St. Louis-based grocer, Schnuck’s. “The key to leveraging seasonal opportunities is to...
Opportunities Are in the Cards
GCA Executive Director, Peter Doherty, and other members of the GCA talked with Grocery Business about how the popularity of greeting cards is growing among younger consumers and what retailers can do to capitalize upon this trend. “Greeting cards continue to be a...
GCA Village for 2019 – Your Questions Answered!
As many GCA members know, the GCA Village will return to the National Stationery Show in New York in February, 2019. But those who have never been a part of the "Village" may have questions. What's this "Village" thing about, anyway? Well, we are here to...
GCA Sells 1/3 Exhibit Space for Noted: The Greeting Card Expo(SM) in the First Month
GCA Sells 1/3 Exhibit Space for Noted: The Greeting Card ExpoSM in the First Month Noted: The Greeting Card Exposm, Attracts Companies of all Sizes; Focus on Greeting Card Community Will Deliver Value to All Attendees WASHINGTON, DC – October 22, 2018 – The Greeting...
What Happens when there are No Limits to Creativity?
When Hallmark's Nicole Hite was given the key to the LOUIE Awards in the fall of 2016, it was unclear how creatives would react when they discovered that they had room to let their minds wander. It's a blessing, and a challenge at the same time! This Hallmark blog...
From the Executive Director
Happy summer, everyone. I just thought it was a good time to share a brief update on several projects in which your association has been involved. First, we are pleased to report that the changes suggested for the GCA Bylaws have been approved by the membership!...
A Valentine’s Day History Lesson
Valentines Deliver Love You exchanged them with your classmates in grade school. You've given them to your mom. And you certainly expect to receive one from your significant other on February 14th. That's because when it comes to expressing love and friendship,...
And then, the most amazing thing happened!
Following GCA’s 75th Annual Convention last month, I sat down with some of our members to share my thoughts about the presentations, the networking events, and the people. We were fortunate to have some of the smartest, likeable, amazing people join us in New...
Finding Inspiration in the Upper Midwest
A few months ago, I met with a few of our members at the National Stationery Show in New York, when it was pointed out to me that “I needed to get out more.” I suppose I could have assumed several things from these comments (they may have been referring to my lack of...