Noted and Showcase community events will co-locate virtually May 20 & 21, 2021

March 25, 2021 (Denver, CO) – The Greeting Card Association (GCA) and Jewel Branding & Licensing are excited to announce the new partnership between Noted: The Greeting Card Expo and Showcase May 20 & 21, 2021. With the lingering uncertainties of COVID-19, the co-located event will be virtual.

Noted debuted in 2019 with the goal of bringing together the greeting card community so attendees could connect with one another, discover new products, and celebrate the stories of the makers behind the cards. The show allows retailers to find new greeting card lines, discover makers through Meet the Maker videos and the innovative Pitch Program, explore winners of the Noted @ Noted awards, and place orders directly through the GCA Marketplace, an online B2B sales platform exclusively for GCA members. Education, networking, and shopping will be made even more exciting by ceremonies throughout each day of the event announcing finalists in this year’s Louie Awards which honor the best cards in the industry from the previous year.

“The virtual Noted experience is all about connections, community, and craft,” says GCA Executive Director, Nora Weiser. “Buyers and sellers make exciting discovers and forge meaningful connections, all leading to sales, growth, and new business.”

Showcase launches in 2021 as a virtual event connecting the art and design licensing community. The brainchild of Jewel Branding & Licensing, Showcase connects artists and agents with manufacturers and retailers looking for the latest on-trend art from around the world. Attendees who like what they see at Showcase can click through to view an artist’s full portfolio on the new art software platform, Artonomo. Artonomo is a powerful new content management platform made by creators with design and art licensing in mind –– a one-stop solution that organizes, manages, and tracks artists’ digital content.

“There are not a lot of viable avenues available to join together the art licensing community, says Jewel President, Ilana Wilensky. “We believe Showcase will provide a forum for artists, agencies, manufacturers, and retailers to conduct business together in a meaningful way.”

“We are thrilled to partner with Jewel on this virtual venture,” says GCA President, George White of Up With Paper. “There is great synergy between the art and design licensing community and the greeting card community, with many makers having a home in each. On May 20th and 21st, there will be a lot of creativity in one ‘virtual’ place, benefitting all participants.”


About the Greeting Card Association

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents its members by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.

About Jewel Branding & Licensing

Jewel Branding & Licensing is a full-service global brand management and licensing agency. Headquartered in Atlanta, GA, Jewel represents a diverse portfolio of designers and design-based brands including The New York Botanical Garden, Rachael Hale, the National Wildlife Federation, and Plum Pretty Sugar. Jewel develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe.

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