March 7, 2023 (Denver, CO) – The Greeting Card Association (GCA) is excited to announce the finalists in the fourth annual Noted @ *Noted Products Awards Competition. The competition is held in conjunction with the industry’s annual greeting card focused tradeshow, *Noted: The Greeting Card Expo, which will be held April 27 and 28, 2023, co-located with SF NOW at Fort Mason Center for Arts & Culture in San Francisco.  

The competition was open to any greeting card maker who is exhibiting at *Noted. To keep everything fresh, all entries needed to be introduced on or after January 1, 2023. This year’s competition received 238 entries from 78 different exhibiting companies. 

A small but incredibly esteemed group of judges reviewed the entries: Chandra Greer, owner of GREER Chicago; Pei Sim of the Paper + Craft Pantry in Austin, TX; Kate Strzok of Broadway Paper in Milwaukee, Wisconsin; Daniel Collier, danielrichards; and Sarah Schwartz, editor of Stationery Trends and The Paper Nerd. 

“We all know the Louies are the Academy Awards of the greeting card industry. Noted@*Noted is more like the funky, edgy Grammys — and as such, categories examine elements like ‘Most Fantastic Floral’ or ‘Punniest,’” explained Schwartz. “These concepts are challenging to bring to life and equally hard to judge, so I am so proud and in awe of every last one of these 30 finalists — they truly represent cutting-edge currents in card design and messaging.” 

Makers competed in 10 categories and the finalists can be viewed below: 

Best Color Combo
Lucy Loves Paper
Pier Six Press
Quick Brown Fox Letterpress 

Best New Product Line
Up With Paper 

Best Pattern
de Almeida Illustrations
Keller Design Co

Freshest Vibe
2021 Co.
Inklings Paperie
Two Pooch Paperie 

New Modern Disaster
Paper Bunny Press
Spacepig Press 

Most Fantastic Floral
Odd Daughter Paper Co
Paper Baristas
Spaghetti & Meatballs 

Most Marvelous Creature
Pier Six Press
Sketchy Notions 

Inklings Paperie
Sketchy Notions
Up With Paper 

UWP Luxe 

Calypso Cards
Fine Moments
Redback Cards 

Congratulations to all the finalists! To see all 30 finalists, as well as the maker’s notes about their approach to each submission, 

The first round was reviewed virtually; to select winners, judges will review the physical cards in person. Winners will be announced throughout April 27th at 10am on the *Noted show floor. Qualified buyers and retailers can attend for free – you can register here. 

For more information on the Noted @ *Noted Awards, check out the website here:  


About the Greeting Card Association:   Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents nearly 200 American and international publishers and industry partners by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.   Learn more at:

FOR IMMEDIATE RELEASE   Contact: Endsley Eggert, Marketing Manager  202.216.9627