DETROIT, MI – October 8, 2025 – The Greeting Card Association (GCA) is proud to announce that “New Knee”, the winning card in the Congratulations/Special Occasion – $5.50 and Below category, published by Baby Buddha Studio, has been named the Consumer’s Choice Award Winner of the 36th Annual Louie Awards.
Different from the other Louie Awards judged by 74 industry professionals, the Consumer’s Choice Award reflects the voice of the card-buying public, who selected their favorite from this year’s 38 winners. When asked why they chose to enter this card, Baby Buddha Studio shared: “My age group deals with a lot of changes like knee failure. We needed a card to celebrate a new knee!”
Launched in 1988, the “Louies” celebrate the best greeting cards of the year and are named in honor of Louis Prang, the German-born Boston lithographer and publisher known as the “Father of the American Christmas Card.” The Louie Awards are open to all card publishers in the U.S. and around the world.
A full list of the 2025 Louie Award-winning cards is available on the 36th Louie Award Finalists & Winners.
Submissions for the 37th Annual Louie Awards are now open. For details on the Louies, the submission process, and entry categories, visit the GCA Louie Awards page.