May 20, 2021 (Denver, CO) – The Greeting Card Association (GCA) announced the winners of its second annual Noted@*Noted Products Awards Competition yesterday. The awards ceremony marked the kickoff of the industry’s annual greeting card focused event, *Noted: The Greeting Card Expo, to be held virtually May 20 & 21, 2021.

In the spirit of community, the competition was open to any greeting card maker who wholesales. To keep the focus on fresh design, all entries needed to be introduced on or after January 1, 2021. This year’s competition received 194 entries, a startling 42% increase over last year’s inaugural competition.

A small but esteemed group of judges reviewed the entries: Audrey Woollen, founder and creative director of Urbanic Paper Boutique; Chandra Greer, owner of GREER Chicago; Chelsea Shukov, co-founder of Sugar Paper; Daniel Collier, danielrichards; and Sarah Schwartz, editor of Stationery Trends and The Paper Nerd.

“It’s been exciting to help create this competition, and then see it evolve,” observed Schwartz. “We devised the categories to reflect aspects of modern card-sending not technically recognized by the prestigious Louie Awards, delving into categories such as Snarkiest Card and Best Tear Jerker. As a result, our winners truly represent those makers on the cutting edge of greeting card design and sentiment.”

Makers and retailers competed in 10 categories, including one just for retailers. The winner in each category is listed below.

Best Color Combo Card

Best New Product Line
Lykkefund Paper

Best Greeting Card Wall
Paper Epiphanies, Portland, Oregon

Best Tear-Jerker Card
UWP Luxe

Best Use of Profanity Card
Girl w/Knife

Most Beautiful Card

Best CoronaCard
Next Chapter Studio

Snarkiest Card
Girl w/Knife

Best “No Occasion”/”Just Because Card”
Inklings Paperie

Best Card from a Rookie
Lake Erie Design

Congratulations to all the winners — especially Seedlings and Girl w/Knife, who each snagged an impressive two awards! The first round was reviewed virtually; for the second round of judging to select winners, judges reviewed the physical cards in person.

Those who wish to attend *Noted can still do so! Start your visit at the GCA website, Registration is free for retailers and buyers, who will have a front-row seat to fresh wares from over 70 makers.


About the Greeting Card Association:

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents nearly 200 American and international publishers and industry partners by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.


Contact: Nora Weiser
Executive Director

Noted @ Noted Award Winners Press Release