Celebrating Excellence in Greeting Card Design

Denver, Colorado – February 26, 2025 – The Greeting Card Association (GCA) is proud to announce the finalists for the 36th Annual Louie Awards, celebrating the best in greeting card design, editorial, and artistry for the previous year. This year’s finalists represent the pinnacle of creativity in the greeting card industry, showcasing the art, emotions, and craftsmanship that bring life to every card, invitation, and announcement.

This year’s contest saw 931 greeting cards entered from 213 companies in 53 categories. The cards were judged by a panel of 74 card publishers, retailers, sales representatives, and stationery industry leaders at eight regional hubs across the country.

All of the greeting cards selected as finalists can be viewed in the online Louie Awards Finalist Gallery. The 83 companies represented among the finalists are:

  • 1canoe2
  • 2021 Co.
  • Age-Friendly Vibes
  • Albertine Press
  • All Very Goods
  • Amicreative
  • Ampersand M Studio
  • Avanti Press, Inc.
  • Baby Buddha Studio
  • Bella Figura
  • Biely & Shoaf Collection
  • BounceBack
  • Bowl Cut Paper Goods
  • Bromstad Printing Co.
  • Chez Gagné
  • Color Box Design Letterpress
  • Darling Lemon
  • Dear Beni
  • Designer Greetings
  • Eighth Generation
  • Evil Llama and Friends
  • FINCH and HARE
  • Fine Moments
  • Ginger P. Designs
  • Good Juju Ink
  • Halfpenny Postage
  • Happy Little Paper Co
  • Heartell Press
  • Hitchcock Paper Co.
  • Homework Letterpress Studio
  • Honeyberry Studios
  • ILOOTPAPERIE
  • Inklings Paperie
  • Jessica Frasz Studio
  • Jones Street Press
  • Junebug Ink
  • Just Follow Your Art
  • Karen Schipper
  • Kat French Design
  • Kwohtations
  • Lana’s Shop
  • Lucky Dog Design Co.
  • Lucy Loves Paper
  • Maginating & Jared Chapman
  • Maginating & Kathryn Selbert
  • Mifkins
  • Mirthos Paper
  • Mitzi Bitsy Spider
  • Mythical Matters
  • Naomi Paper Co.
  • Native American Greeting Cards
  • Noteworthy Paper & Press
  • Ohh Deer
  • On the Bright Side
  • Palindrome Art
  • Paper Baristas
  • Paper D’art distributed by Notes & Queries
  • Paper Tacos® LLC
  • Pier Six Press
  • Quick Brown Fox Letterpress
  • Quilling Card LLC
  • Redback Cards
  • Rosanna Rossi distributed by Notes & Queries
  • Rust Belt Love Paperie
  • Santoro
  • Seedlings
  • Shannon Martin Design
  • Shorthand Press
  • Some of Us Note Cards, LLC/Audrey Kerr
  • Sorry For Your Loss (Cards)
  • Soular Powered
  • Talia Bromstad
  • The Art File distributed by Notes & Queries
  • The Chatty Press
  • The Noble Paperie
  • Up With Paper
  • UWP Luxe
  • Vivid Cottage
  • Warren Tales
  • Wild Child Brand
  • Willow & Ivy
  • Wolf & Wren Press

The winners of each category will be revealed at the Louie Awards ceremony where the industry will come together to celebrate the most outstanding designs and innovations in greeting cards.

Date: Sunday, July 27, 2025

Time: 7pm – 10pm MT

Where: Las Vegas World Market Expo

Tickets may be purchased:   https://www.greetingcard.org/louie-awards/

For additional information about the Greeting Card Association and the Louie Awards, please visit https://www.greetingcard.org/louie-awards/.  A full list of the Finalists can be found here: https://louieawards.awardsplatform.com/gallery/MbpbDxNb.

The Louie Awards, named after Louis Prang—credited with creating the first U.S. Christmas card in the 1870s—have been honoring exceptional work in the greeting card industry since 1988. Each year, the Louies recognize outstanding greeting cards, invitations, and announcements, with categories that span across a wide range of themes and occasions. The competition attracts hundreds of entries from both domestic and international publishers, and this year’s finalists are a true testament to the creativity and innovation driving the industry forward.

About the Greeting Card Association (GCA):
The Greeting Card Association (GCA) is a nonprofit trade association dedicated to promoting the greeting card industry and its related businesses. Through programs like the Louie Awards, the GCA fosters creativity, innovation, and excellence within the greeting card market, recognizing those who excel in producing memorable, impactful, and beautifully designed cards that commemorate life’s special moments.

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GCA Media Contact:

Sierra Bretz, Executive Director, 303.848.2522, gca@greetingcard.org