New partnership makes ordering easier for Noted exhibitors and retailers at NY NOW Winter 2027, during the show and beyond
NEW YORK, N.Y. October 28, 2026 — The Greeting Card Association (GCA) today announced a partnership with Faire, the online wholesale platform, naming Faire the official and preferred order-taking platform for Noted: The Greeting Card Expo. Founded and produced by GCA, Noted will once again be co-located with the NY NOW Winter show at the Jacob Javits Center in New York, January 31 through February 2, 2027.
Through the partnership, Noted exhibitors who sell on Faire can write orders on-site using Faire’s app for iPhone and iPad. Orders exhibitors take with retailers during the show, and for a period afterward, come with the benefits of Faire that retailers already love and no commission for the brand. Faire will promote Noted and NY NOW to relevant Faire buyers to encourage them to see the brands in person at the Winter show. After the show, Faire will also feature Noted exhibitors on a dedicated Faire page for 14 days, giving retailers who attended the show a post-show buying experience at no commission to the brands.
Faire will staff an on-site support area within Noted to help exhibitors and buyers. Ahead of the show, GCA will run an exhibitor education program with town halls, “Before You Go” calls, and Faire training on lead capture and post-show ordering. GCA expects 80 to 100 member brands to exhibit. “Noted was created to give greeting card and stationery makers a show built around their work, and this partnership helps them turn the conversations they have at their booths into orders through an easy ordering platform powered by Faire,” said Carlos LLansó, Executive Director of the Greeting Card Association. “Brands tend to see larger average order sizes when at the show, so partnering with Faire to streamline the ordering process means exhibitors can spend more time with retailers and less time on paperwork.”
“The people behind greeting card brands are among the most creative and passionate on Faire, and retailers turn to them to help their stores stand out,” said Dan Brugal, Head of Growth Partnerships at Faire. “We’re excited to partner with GCA and NY NOW to bring easy ordering powered by Faire to Noted, so exhibitors and buyers can do business at the show and beyond.”
About the Greeting Card Association
The non-profit Greeting Card Association (GCA) is the U.S. trade association that serves the greeting card and social expressions industry, promotes the tradition of sending greeting cards, helps members grow their businesses through leadership/advocacy on industry issues, and honors the best cards each year. Founded in 1941, the GCA represents over 230 American and international publishers from start-ups to established companies of all sizes as well as suppliers that provide production services and product distribution to the industry. For more information, please visit www.greetingcard.org
About Faire
Faire is an online wholesale platform used by independent retailers to source unique products from around the corner and around the world. Faire’s data-driven approach levels the playing field for independent retailers by offering net 60 payment terms and free returns on opening orders, eliminating inventory risk and providing access to capital. For brands, the platform provides powerful sales, marketing, and analytics tools, so sellers can simplify their wholesale business and focus on making great products. To date, Faire has facilitated over 10M new connections between brands and retailers on the platform. Retailers can learn more about Faire and sign up here. Brands can apply to sell on Faire here.