GCA TEAMS UP WITH USPS FOR FIRST-EVER HOLIDAY CARD CAMPAIGN
Highlights the Joy and Tradition of Sending/Receiving Holiday Cards
WASHINGTON, DC – December 6, 2017 — The Greeting Card Association (GCA) is joining forces with the U.S. Postal Service (USPS) on a new, cooperative, holiday marketing campaign to promote the buying and sending of greeting cards. Through the campaign, the GCA and the USPS seek to increase mail volume and greeting card sales, and promote the positive impact of sending and receiving cards.
Building on the Postal Service’s “More than a Package” campaign, the USPS knows that a card is “more than a card;” it’s a personal connection between sender and recipient. The campaign is running throughout this holiday season and incorporates some of the best and creative cards provided by GCA member companies from throughout the country. Watch for the cards on Facebook, YouTube, Instagram and other media.
“Clearly, this campaign also will benefit card retailers of all shapes and sizes,” said GCA Executive Director Peter Doherty. “This initiative is another example of how the GCA supports its members, the broader industry and a healthy USPS that delivers mail six days a week,” he said.
GCA members (and other card publishers) can visit https://www.greetingcard.org/usps-2017-holiday-marketing/ to download and use, display and refer to campaign materials on their company websites and their social media platforms. A webinar outlining the program is available on-demand at: https://www.greetingcard.org/usps-2017-holiday-marketing/.