GCA Teams Up with USPS for First-Ever Holiday Card Campaign

GCA Teams Up with USPS for First-Ever Holiday Card Campaign

GCA TEAMS UP WITH USPS FOR FIRST-EVER HOLIDAY CARD CAMPAIGN Highlights the Joy and Tradition of Sending/Receiving Holiday Cards WASHINGTON, DC – December 6, 2017 — The Greeting Card Association (GCA) is joining forces with the U.S. Postal Service (USPS) on a new, cooperative, holiday marketing campaign to promote the buying and sending of greeting […]

Greeting Card Association Names Christy Kaprosy President

Greeting Card Association Names Christy Kaprosy President

GREETING CARD ASSOCIATION NAMES CHRISTY KAPROSY PRESIDENT American Greetings Executive Takes Helm as GCA Continues to Grow Membership, Programs WASHINGTON, DC – November 15, 2017 – The Greeting Card Association (GCA) elected Christy Kaprosy, president, American Greetings’ Papyrus-Recycled Greetings Company and American Greetings’ Group Vice President of Marketing, Innovation and Business Development its new president.  […]

Do People Still Send Annual Holiday Cards?

Do People Still Send Annual Holiday Cards?

The answer is YES! Consumers are already making their lists and checking them twice to see whom to send a holiday card to this year. Based on a survey from the Stationary Studio, 89% of consumers say they will be sending cards to their loved ones this holiday season. The majority plan to send custom greeting […]

2018 LOUIE Awards Preview

2018 LOUIE Awards Preview

And the LOUIE Awards and Gala Go to…. Card Talk spoke with LOUIE Awards Chair Molly DelMestro, VP, Creative, Viabella and Chair of the 29th Annual LOUIE Awards, about this month’s LOUIE Awards Call for Entries, a new theme for 2018, what winning a LOUIE means, what inspires her, and what’s in store for this […]